Bloomberg BusinessWeek: What’s Really at Stake in the Legal Assault on NCAA Inc.

Source: Paul M. Barrett/BloombergBusinessWeek As we now wait a month or two for U.S. District Judge Claudia Wilken to rule on a closely watched antitrust lawsuit against the National Collegiate Athletic Association, it’s an apt moment to rethink what’s going on with the $16 billion-a-year college sports industry. NCAA Inc. is under legal assault. Its moneymaking participants—universities, sports conferences, television networks, corporate …